1960

Mass tourism begins to develop in southern Tenerife and Gran Canaria.

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20th Century Tenerife Commerce

In the 1960s, the southern regions of Tenerife and Gran Canaria underwent a significant transformation with the onset of mass tourism. This phenomenon was driven by improvements in infrastructure, such as the construction of international airports and roads, which made the islands more accessible. Additionally, the favorable climate and golden sandy beaches attracted European tourists seeking sun and leisure. Tourism quickly became the economic engine of the region, transforming the local landscape and economy. Agriculture, which had been the main economic activity, was supplanted by the service sector. This development led to significant demographic and urban growth, with the construction of hotels, resorts, and associated services. However, it also posed environmental and social challenges, such as pressure on natural resources and the need to balance development with sustainability.